Friday, 20 July, 2018

Netflix Is Testing a More Expensive Ultra HD Plan

The Netflix logo on an illuminated background Netflix might be on the verge of launching its most expensive plan ever
Jeannette Daniel | 05 July, 2018, 06:41

This new tier will cost 16.99 Euros (~$20), an increase of 3 Euros (~$6) compared to the Premium tier, without any new additions.

Tutto Android has obtained leaked Netflix promotional material that suggests the Netflix Premium tier is changing. It sure is, but Netflix is reportedly testing a new tier that is pricier than the current Premium tier.

Netflix is supposedly thinking about adding a fourth plan that will include access to HDR content in addition to everything now available in the Premium plan. And those on the Standard tier found their access limited to just the one device at a time, down from two. If you fork out £9.99 each month you get premium, which gives you 4K streaming on select programmes and up to four screens at once, should you have multiple users in your home or just really love multitasking.

If you followed the news out of CES closely this year, you probably heard the word HDR tossed around a lot.


Not all Netflix subscribers will see the test and the company may not ever offer the specific price points or features being tested, Saran said. The current rate for the Basic plan in Italy is EUR 7.99, with EUR 10.99 and EUR 13.99 for Standard and Premium. Pricing and feature details could change - hopefully for the better. Currently, Premium subscribers can stream up to 4 screens simultaneously.

Netflix Ultra has started appearing in some parts of the world with the company saying it's "testing slightly different price points and features to better understand how consumers value Netflix". Which plan are you subscribed to?

And Virgin says that, from October, all new and existing TV customers who don't yet have Netflix will be able to instantly add and pay for it through their Virgin Media bill, giving them an easier way to access thousands more TV shows and movies including original series, documentaries and feature films on Netflix.

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