Monday, 16 July, 2018

Instagram competes with YouTube, launches long videos

Jeannette Daniel | 21 June, 2018, 20:39

The difference between Instagram and IGTV, however, is that the latter pushes vertical videos only and can last up to an hour. "IGTV is for watching long-from videos from your favorite creators".

"We launched IGTV (a button inside the Instagram home screen, as well as a standalone app) at an event featuring numerous Instagram creators who'll make it great", the company wrote in a blog post late on Wednesday. Much like TV, IGTV has channels where the creators are the channels.

Upon launching the app, videos will begin playing automatically and, as you'll quickly notice, all of them are shot in portrait orientation, so you don't have to rotate your phone to watch them in full screen.

Instagram chief executive Kevin Systrom announced the milestone as he unveiled the new video application known as IGTV. They can also like, comment and send videos to friends in direct.

Up until now, video uploads were limited to just one minute on Instagram, but IGTV extends that limit to an hour.

IGTV will be rolling out globally over the next few weeks on Android and iOS.


Instagram also announced that it now has a billion monthly active users, up from 800 million in September.

Systrom described the new app as "a separate space, a dedicated space to enjoy video without being distracted".

"Longer vertical video on Instagram makes it even easier to get closer to your audience and be discovered by new people."

Facebook acquired Instagram in April 2012 for a combination of cash and stock worth some $1 billion at the time.

Long-form vertical video! Here we are.

Since then it has become a strong engineer of growth for Facebook in terms of users and ad revenues.

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