Friday, 19 October, 2018

The internet trolls IHOP after name change

The internet trolls IHOP after name change The internet trolls IHOP after name change
Beatrice Douglas | 13 June, 2018, 19:16

In any case, the marketing campaign has paid off handsomely-and is perhaps much needed.

IHOP's splashy but temporary renaming to IHOb is burning up the Twitter trending charts and drawing smack talk from the likes of Wendy's, Denny's and even beef sandwich-fillings brand Steak-umm.

It's worth noting that some form of burgers have been on the menu at IHOP for years.

On June 11 IHOP finally revealed what the mysterious "b" stood for after they had been teasing the public with hints all week. Its bio was changed to "Burgers so burgerin' good, we changed our name to IHOb". The "b" stands for burgers!

In the latest Wendy's tweet to go viral, the fast-food chain burned the International House of Pancakes after the breakfast joint rebranded itself to the International House of Burgers on Monday.


"IHOP makes world-famous pancakes, so we felt like the best way to convince them that we are as serious about our new line of Ultimate Steakburgers as we are about our pancakes, was to change our name to IHOb", chief marketing officer Brad Haley said in a statement. Despite its change to serving beef, IHOb's famous pancakes will be sticking around, too.

"We're always going to have pancakes on the menu; we're always going to be IHOP, but America loves burgers, and America loves IHOP, and we thought this was a fantastic combination to bring America's burgers to an iconic brand like IHOP", said IHOP President Darren Rebelez, according to Fox News. It then made a seriously introspective observation: "what is a burger if not a meat pancake between two other pancakes".

The "burgers" name change leaked Saturday when a Business Insider reporter visited a restaurant and saw a sign that mentioned the name switch. "If you want a burger and beer, you are not going to come to IHOP".

But maybe the most savage of all was the notoriously cheeky social media team at Wendy's, who responded to the name change in true sassy form.

DineEquity, the company that owns IHOP/IHOb and also the Applebee's chain, sought to assure customers that nothing had really changed.

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