Sunday, 24 June, 2018

The internet trolls IHOP after name change

IHOP reveals what IHOB will stand for IHOb Just Announced What Their New Name Really Stands For (And It's Not What You Think) - Leah Barkoukis
Beatrice Douglas | 13 June, 2018, 19:16

In any case, the marketing campaign has paid off handsomely-and is perhaps much needed.

IHOP's splashy but temporary renaming to IHOb is burning up the Twitter trending charts and drawing smack talk from the likes of Wendy's, Denny's and even beef sandwich-fillings brand Steak-umm.

It's worth noting that some form of burgers have been on the menu at IHOP for years.

On June 11 IHOP finally revealed what the mysterious "b" stood for after they had been teasing the public with hints all week. Its bio was changed to "Burgers so burgerin' good, we changed our name to IHOb". The "b" stands for burgers!

In the latest Wendy's tweet to go viral, the fast-food chain burned the International House of Pancakes after the breakfast joint rebranded itself to the International House of Burgers on Monday.


"IHOP makes world-famous pancakes, so we felt like the best way to convince them that we are as serious about our new line of Ultimate Steakburgers as we are about our pancakes, was to change our name to IHOb", chief marketing officer Brad Haley said in a statement. Despite its change to serving beef, IHOb's famous pancakes will be sticking around, too.

"We're always going to have pancakes on the menu; we're always going to be IHOP, but America loves burgers, and America loves IHOP, and we thought this was a fantastic combination to bring America's burgers to an iconic brand like IHOP", said IHOP President Darren Rebelez, according to Fox News. It then made a seriously introspective observation: "what is a burger if not a meat pancake between two other pancakes".

The "burgers" name change leaked Saturday when a Business Insider reporter visited a restaurant and saw a sign that mentioned the name switch. "If you want a burger and beer, you are not going to come to IHOP".

But maybe the most savage of all was the notoriously cheeky social media team at Wendy's, who responded to the name change in true sassy form.

DineEquity, the company that owns IHOP/IHOb and also the Applebee's chain, sought to assure customers that nothing had really changed.

Recommended

  • E3 2018 Report Card: The Winners and Losers

    E3 2018 Report Card: The Winners and Losers

    Microsoft displayed a record 52 games at the E3 pre-show event including 18 console launch exclusives and 15 world premieres. Of course, there's no guarantee that Microsoft will keep pace with Sony - or even the company's own rapid release pace.
    Apple's App Store Privacy Crackdown May Hurt Facebook's Onavo

    Apple's App Store Privacy Crackdown May Hurt Facebook's Onavo

    Prior to WWDC, Apple allowed all apps to mine cryptocurrency and facilitate ICOs, provided that they did so legally. They may also facilitate cryptocurrency transactions on an " approved exchange".
    Row over ship with 600 migrants aboard adrift off Italy

    Row over ship with 600 migrants aboard adrift off Italy

    The League promised voters during Italy's general election that it would take a tough stance on immigration, the BBC reported . The mayors of Naples and Reggio Calabria - two coastal cities in mainland Italy - also said they would allow the ship to dock.
  • Singapore summit: Kim's running bodyguards back in action

    Singapore summit: Kim's running bodyguards back in action

    As a master dealmaker, he'll just know. "They wouldn't do that unless they thought they were going to have a good experience". President Donald Trump's announcement last week of the rescheduled meeting with the North Korean leader, Kim Jong-un.
    Fallout 76 is entirely online, has dedicated servers, can be played solo

    Fallout 76 is entirely online, has dedicated servers, can be played solo

    The game is a first-person dungeon crawler that allows for landscape or portrait mode play, and will have town-building elements. The thirty-six trophies clearly mirrors Fallout Shelter's Xbox One achievements, so it doesn't appear to be for a new game.
    Simona Halep speaks out after winning the French Open

    Simona Halep speaks out after winning the French Open

    There is no-one else I'd rather lose to than the number one in the world", Stephens, who will rise to four in the rankings, said. Following her French Open defeat to Simona Halep , Sloane Stephens gave the media a reminder of her achievements in Paris .
  • Assassin's Creed Odyssey launches October 5; E3 2018 trailer, gameplay walkthrogh

    Assassin's Creed Odyssey launches October 5; E3 2018 trailer, gameplay walkthrogh

    Maestro and Alibi have been revealed for the game but other than that, we didn't get any new information about its future. But, more importantly, it makes some much-needed changes to the classic Assassin's Creed mould.
    Manafort's lawyers say Mueller's new charges are based on 'thinnest of evidence'

    Manafort's lawyers say Mueller's new charges are based on 'thinnest of evidence'

    The president has consistently downplayed Manafort's role in this campaign leading up to his general election victory in 2016. Manafort has longstanding ties to a pro-Russian political party in Ukraine and a Russian oligarch close to the Kremlin.
    Key Senate Republicans seek to challenge Trump over tariffs

    Key Senate Republicans seek to challenge Trump over tariffs

    Freedom Partners' James Davis said trade is a "top priority" as the groups "work aggressively to educate policymakers and others". Sen. "Until we can have reciprocal relationships, we will not have free trade, we will not have fair trade", Kudlow said.
  • G7 divides to G6 plus Trump over trade war threat

    G7 divides to G6 plus Trump over trade war threat

    Throughout the summit, photographers captured photos of the tension between Trump and other world leaders. Japanese Prime Minister Shinzo Abe did not show a clear stance on the issue, the official said.
    Cost plunges for capturing carbon dioxide from the air

    Cost plunges for capturing carbon dioxide from the air

    It emits the same amount of Carbon dioxide that went into making it when it's burned and it all costs around $100 per ton. Getting it right also meant keeping the costs below $100 for each ton of Carbon dioxide removed from the atmosphere.
    Donald Trump, Kim Jong Un prepare for Singapore summit

    Donald Trump, Kim Jong Un prepare for Singapore summit

    Later, Kim met with Prime Minister Lee Hsien Loong at Lee's office in the sprawling palace known as the Istana. Kim is scheduled to begin a summit Tuesday with President Trump.

Trump says NKorea no longer a nuclear threat Trump says NKorea no longer a nuclear threat It also said Trump committed to unspecified "security guarantees" for Pyongyang, and to "lift sanctions against it". Still, others might say let's wait until there's an actual peace deal before we start doling out the accolades.

Andre Villas-Boas shock contender as Real Madrid make approach Andre Villas-Boas shock contender as Real Madrid make approach I stopped to make a parenthesis. "And then after, and as I said, he will definitely be a coach of the French team someday. Borussia Dortmund have also been linked with the 40-year-old, who left Shanghai SIPG in November 2017.

Trump rips Canada and North Atlantic Treaty Organisation in tweets from Singapore Trump rips Canada and North Atlantic Treaty Organisation  in tweets from Singapore And we charge nothing. "They do this WAY better than the USA gov't, and I am forever grateful", she tweeted . Mr Navarro said Mr Trump "did the courtesy to Justin Trudeau to travel up to Quebec for that summit".

Grandmother caught transporting children in dog kennels Grandmother caught transporting children in dog kennels According to police , the children were spotted Saturday afternoon in the 3700 block of Elvis Presley Blvd. near Graceland. Officers saw that the children were no longer inside the kennels but were seated in the back seat, the affidavit said.

Singapore's foreign minister heads to North Korea ahead of Trump-Kim summit Singapore's foreign minister heads to North Korea ahead of Trump-Kim summit A US advance team was spotted at the Capella Hotel last week meeting with North Korean officials in preparation for the summit. As a result, US planners are considering asking Singapore , the host country, to pay for the North Korean delegation's bill.

Supreme Court Backs Ohio's Right to Purge Voting Rolls Supreme Court Backs Ohio's Right to Purge Voting Rolls The court's decision essentially endorses "the very purging that Congress expressly sought to protect against", Sotomayor wrote. Most of the states that backed OH have Republican governors or legislatures; most of those opposed are governed by Democrats.

White House adviser says Canada's Trudeau 'stabbed us in the back' White House adviser says Canada's Trudeau 'stabbed us in the back' Trudeau fires back on May 31 over the tariffs being applied on the premise Canada poses a national security threat to the U.S. In a mocking tone, Kudlow rattled off the reasons Trudeau offered for his barbed critique of Trump's policies.

De Niro Bleeped At Tony Awards For Trump F-Bomb De Niro Bleeped At Tony Awards For Trump F-Bomb While the United States censored the expletives, Aussie viewers were gifted the moment in all of its glory and Twitter was set alight.

French Authorities Release Statement On Anthony Bourdain's Passing French Authorities Release Statement On Anthony Bourdain's Passing These two tragedies have inspired hundreds to tweet some version of the same message: Mental illness is nothing to be ashamed of. Years of hard work in kitchens around Manhattan, and as executive chef at Brasserie Les Halles, finally paid off.

Eden Hazard seeks clarity over Antonio Conte's Chelsea future Eden Hazard seeks clarity over Antonio Conte's Chelsea future We have 23 players who can play, ' he added. "We've got a great team and a great coach ". Of course, someone can now say "okay, we've qualified that's it".

G7 commits to 'rules-based trading system' despite tensions with US G7 commits to 'rules-based trading system' despite tensions with US President Donald Trump accused Canada of burning down the White House during the War of 1812, according to a new report . The president also referred to Trudeau's "false statements", which he didn't explain.

Watch UFC 225: Robert Whittaker Vs Watch UFC 225: Robert Whittaker Vs In the second round, a Whittaker left hand caused some bad swelling on Romero's right eye. "He hits like a truck", Whittaker said. Instead, Whittaker has the win and the belt, though neither seemed a sure thing as the fight came to its conclusion.

Trump Says Singapore Summit Is `One-Time Shot' for Kim Jong Un Trump Says Singapore Summit Is `One-Time Shot' for Kim Jong Un That makes him optimistic that the talks between Mr Trump and Mr Kim will produce lasting change. "So far so good", Trump said. North Korea spent decades developing nuclear weapons, culminating in the test of a thermonuclear device in 2017.

American Soldier Killed, Four Injured by al-Shabaab Fighters in Somalia American Soldier Killed, Four Injured by al-Shabaab Fighters in Somalia The US troops were on a training mission with local Somali and Kenyan forces when the attack occurred. The operation is aimed to clear the Somalia-based extremist group al-Shabab from contested areas.

U.S. embassy issues new alert over mystery illness U.S.  embassy issues new alert over mystery illness One other diplomat who reported signs was at a distinct upscale constructing close to the consulate, the paper mentioned. Embassy employees working in Havana, Cuba showed mysterious health symptoms related to unexplained sounds.