Saturday, 20 October, 2018

Apple plans to sell video subscriptions through its TV app

Apple plans to sell video subscriptions through its TV app Apple plans to sell video subscriptions through its TV app
Beatrice Douglas | 10 May, 2018, 14:28

The report does not specify which companies Apple is planning to partner with, but offering these subscriptions through the app is another way for Apple to make money.

In a bid to take the competition to rival Amazon, Apple is now planning on selling subscriptions to video-streaming services directly via its TV app. It actually makes sense because the TV app is available on the Apple TV, iPhones, and iPads, which means that it is nearly universally available across Apple's ecosystem (save for the Mac). If Apple does introduce the ability to subscribe to services through the TV app, perhaps Netflix will be more willing to let Apple's user interface be the catalog to its video library.

The app now presents a unified view of content that users can access, but they need to exit the Apple app and enter the ecosystem of the relevant third-party provider to subscribe to or purchase shows.

Apple's TV app is the replacement of the company's decade-old Video app. But then Apple sends customers outside its app to buy access to those channels or watch shows. With growth in iPhone sales slowing, Apple is now looking to services such as Apple Music and iCloud storage and content subscriptions to boost its financial results.


If Apple were to push through with its plan, the TV app will become the ultimate hub for users to find and stream content.

Apple launched its TV app a couple of years ago after various stalled attempts to break into the subscription TV world. It could also be another way for Apple to boost its services business.

Cupertino, California-based Apple plans to roll out this feature in the next year, the people said, asking not to be identified discussing plans that aren't public.

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