Thursday, 16 August, 2018

Adidas backs Kanye West after slavery comments

Lupe Fiasco Fires Back at Kanye West for Controversial Comments About Slavery TMZ's Van Lathan says he confronted Kanye West about slavery comment to 'get through' to him
Kenneth Drake | 04 May, 2018, 13:55

The CEO of Adidas said that rapper Kanye West was still an "important part" of the company's strategy, even after the performer's comments about slavery.

"Kanye West has a right to free speech, and he has the right to spout lies and misinformation and misplaced opinions - but we as consumers have the right to fight back against this type of unsafe propaganda", it read. West designs clothing and shoes for the German sportswear company under the Yeezy line.

When pressed by the Bloomberg TV host on his take of Kanye's comments, Rosted refused to elaborate, saying, "Kanye has been a fantastic creator and that's where I'm going to leave it".

"Earlier this week, Kanye faced backlash after unforgivable commentary suggesting slavery was a choice during an interview with TMZ".

Lathan leapt from his seat in the TMZ offices after West had declared that centuries of living under slavery was a choice made by African-Americans.

He later tried to clarify his comments on Twitter. "It's like we're mentally imprisoned".

"You don't have to agree with Trump but the mob can't make me not love him", West wrote in another tweet later that day. It is clear that he desperately desires what people think of him as a visionary and free thinker, but in actuality it is obvious West desperately desires validation, especially from fellow elites.

Rorsted said Thursday that Adidas is against slavery and racism.


Adidas does not disclose how much its Yeezy imprint is worth to its overall business. "We continue to promote that strongly", he told CNBC.

Right away, the 28-year-old conservative started talking about slavery and disagreed with Van that it's something the Black community is still reeling from. "West sold tens of thousands of pairs", said Matt Powell, senior industry adviser for sports at NPD Group.

Meanwhile, the company has said it would sign Kaepernick to an endorsement deal under one condition: that he gets named to an NFL roster, something that has been elusive for the free agent quarterback after his controversial kneeling during the playing of the national anthem before games.

One of the posts by director Ava DuVernay condemned both West and R. Kelly, who called Monday's targeting by the Time's Up campaign to #MuteRKelly over sexual misconduct claims, a "public lynching".

Ye's profitable relationship with Adidas dates to 2013.

Lathan said he felt emboldened to confront West after the rapper turned to other employees in the room and asked, "Do you feel like I'm thinking free and feeling free?"

"It depends on how long the story lasts", Powell said. While some are defending the rapper and trying to explain what they think his point was, others are proclaiming West to be "cancelled".

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