Sunday, 23 September, 2018

Avengers: Infinity war making new records in India

Avengers: Infinity war making new records in India Avengers: Infinity war making new records in India
Jeannette Daniel | 01 May, 2018, 09:21

Infinity War has entered the record books with an estimated global opening of $630 million, making it the highest global opening weekend of all time without even counting China (it opens there on May 11). Not only does Avengers: Infinity War presume that viewers have seen all the preceding films in the Marvel series but, worse, it presumes that they've thought about them afterward.

The investments paid off.

In addition, Avengers: Infinity War exceeded expectations by beating The Fate of the Furious (2017) with $541.9 million for the biggest worldwide opening as well.

As revealed in a press release from Disney Canada, Infinity War is projected to edge out Star: Wars The Force Awakens at the Canadian box office with $19.3 million, compared to $18.6 million for TFA. The "Star Wars" reboot debuted with $248 million in 2015, which would translate to about $260 million accounting for inflation.

Bikram Duggal, executive director, head of studios and chief marketing officer, Disney India told the Indian Express, "Avengers: Infinity War has been one of the most anticipated films of this year and the response from Indian fans has truly been unprecedented".

The action blockbuster has been in the works for over a decade combining a vast work of characters and story lines from the Marvel universe.


By adding another Marvel flick to this list of record-breaking box-office debuts, the Mouse House is responsible for nine of the top 10 biggest openings in USA history.

Overseas, the film scored $350 million, representing the second-highest overseas launch ever. And it's highly likely that superfans will boost the gross by returning to theatres multiple times.

Avengers: Infinity War would make little sense in the absence of its pack of predecessors.

Other studios cleared their decks in anticipation, so there were no competing major releases this weekend. It dethroned the previous domestic victor from its own franchise - The Avengers (2012) and also decimated DCEU film Batman v. Superman: Dawn of Justice which held the crown at $422.5 on its opening at the worldwide box-office.

Last week's number two, Rampage, dropped into fourth place, earning $7.1m for a total of $77.9m in three weeks. "I Feel Pretty", starring Amy Schumer, strutted into third with $8 million.

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