Tuesday, 16 January, 2018

Facebook news feeds to put more focus on 'meaningful' content

BBC Minute: On Facebook's News Feed Facebook -5.6% as analysts weigh financial hit from news changes
Beatrice Douglas | 14 January, 2018, 00:47

"Maybe there is less opportunity to be viewed with the prioritization changes, or if we try to talk to everybody on Facebook, it might be harder to come by", she said. He lost his place as the world's fourth-richest person to Spanish retail billionaire Amancio Ortega.

However, despite the improvements made by Facebook creator Mark Zuckenberg, technology and social media experts say that if the upcoming changes are implemented, the popularity of news, videos and photos by companies and the media will be greatly reduced, and may reduce the spread of fake news and misinformation. Year-to-date, FB has gained 1.65%, versus a 4.14% rise in the benchmark S&P 500 index during the same period.

The American Internet entrepreneur said they have recently obtained feedback from the community that public content is crowding out personal moments. Updates on ranking can be expected in the next few months so Facebook users will have more opportunities for interaction.

If Facebook doesn't want a certain conservative or liberal publisher in the feed or decides a certain local news publisher shouldn't be there either, that publisher's social media reach will die, causing it significant economic harm.

That's because even if people read such content on Facebook, they don't necessarily comment or interact with it in other ways.

"We feel a responsibility to make sure our services aren't just fun to use, but also good for people's wellbeing", Zuckerberg said in a post on his Facebook page. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health.


Those interactions, Zuckerberg said, can be good for a user's well-being. Many creators who post videos on Facebook prompt discussion among their followers, as do posts from celebrities. (You should note: They are not lavished with money to do this.) But a larger concern is that you're going to be less involved in the information that makes this community operate. "Without that - as the large majority of all new online advertising spend continues to go to the search and social media platforms - quality content will no longer be a choice or an option". Such a move would be a welcome development, and Media Matters has recommended that Facebook include it in its algorithm. "We are doing a ton of work to reduce the frequency of bad content on Facebook", Hegeman said.

That could mean well over $20B off the company's market cap today. But business was good.

What types of Page posts will show higher in News Feed?

Ives notes that any hit to publishers from the impending News Feed changes should be mitigated by the above "strong monetization tailwinds". Are you annoyed by how many unimportant posts you see in your News Feed? Unfortunately, Facebook's engagement-obsessed algorithm insists there's nothing better than a baby-and shows a steady parade of children, often born to people I barely know. One of the ways we do this is by connecting people to meaningful posts from their friends and family in News Feed. I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions. Downplaying those posts from brands and businesses may put revenue at risk, said James Cakmak, an analyst at Monness Crespi Hardt & Co.

Facebook said it quickly shut that capability down.

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