Google Acquires Redux, a Startup That Integrates Speakers into Smartphone Displays
12 January, 2018, 03:32
It also creates solutions to create so-called haptic feedback, which allows users to carry out different tasks on current smartphones by applying different pressure to the screen.
The system by Cambridge-based Redux could eliminate the need for small speakers to be used in mobile phones. The startup is developing technology, and it will be able to turn certain surfaces into speakers. On Ivanov's profile page, it says that Redux achieved a "successful exit" in August 2017, but it does not state the buyer. Different effects can be delivered simultaneously to different fingers, using actuators to create bending waves rather than bulk movement. The tech is somewhat similar to 3D Touch, Apple's force-sensitive display feature on iPhones.
So far, Redux has only been able to use its technologies inside PCs and some auto infotainment systems - but that could be about to change.
It remains to be seen what Google's plans are for this technology.
If Google decides to use Redux's display-speaker technology on its future Pixel phones, the company could achieve a better bezel-less design without removing front-facing speakers.
This would free up space for other components, such as larger batteries or a better cameras, in Google products such as Pixel phones.
At CES 2018, Google mainly focused on promoting its smart speakers and its new line of Smart Display devices, its direct competitor to the Amazon Echo Show. Google has made no mention of the acquisition as of yet.
Google (GOOG, GOOGL) acquired a United Kingdom speaker tech startup late a year ago for undisclosed terms.
Redux has demoed its technology on smartphone and tablet displays, in the past, and that very well may be Google Inc (GOOG)'s core intended use for this exciting technology.
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