Thursday, 16 August, 2018

Snapchat now has a 2017 in review memories feature

Snaps everywhere Snapchat now has a 2017 in review memories feature
Beatrice Douglas | 29 December, 2017, 02:05

But now to enhance its stories users, Snapchat Reportedly Bringing Stories to Web with new 'Stories Everywhere' Feature. Well, according to a recent report, it's called "Stories Everywhere".

It's been reported by live streaming news network Cheddar that Snap is going to introduce its latest feature enabling the users to share stories beyond the app. Till now you had to be a fellow Snapchat user to share your Snapchat Story, and given that the Snapchat user base is much smaller than the almost billion Instagram, Messenger and WhatsApp users, it meant you could reach more people by publishing your story on those platforms, making Snapchat's insular system, previously a positive, now a negative. Stories Highlights is an addition to your profile where you can save your favourite Stories. The idea is to boost the presence of Snapchat beyond just its mobile app. But unlike say a Twitter or a Facebook post, you can not embed Snap stories elsewhere. While the project is still in its early days, the final version might allow members to share videos on other platforms with a web player, then prompt viewers to download the Snapchat app and create an account. This feature will allow the social media site to become an outlet for news and other video verticals. In a separate memo sent out to employees and obtained by Cheddar, Bell outlined the team's goals for 2018: "increase the overall output of content in the redesigned Discover feed, widen content distribution and double-down on news".

The company is also contemplating to allow other apps to access its users' videos.

Image snapchat
Image snapchat

Spiegel noted that in the Q3 of 2017, Snapchat was used on over 60,000 Android smartphone variants.

What do you do when the competition is beating you in terms of monthly active users? For a company that has gone public, a stagnated user growth is not desirable and Snap Inc has realised it the hard way.


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